My first postal survey
i just received my first postal survey questionnaire from Tns marketing research firm. The questionnaire booklet is really THICK!!!!!!!!!!!!!! it is really really really thick!!!! It is the size of the CSB lecture book, the size of three FHM !!! And there are no spacing between the qns!!! font size =8!!!!! and they encourage us to return it within 7 days to get a extra $10 voucher. ohya, by completing and mailing it back u get $40 worth of vouchers. There are three different types of vouchers. from taka, tangs and NTUC. i decided to choose vouchers from TAKA... kekeke.
i did a couple of pages of the questionnaire and it really turn me off from doing it.... i have to literally strain my eyes to read the qns and and to use my finger to guide me along in circling the right ans for the right qns!!!
After learning Marketing Research, i can say that the questionnaire is really not well done. Firstly, it is really too long...
-postal survey can be long but not that long!!! GET it??!!
-Structure of the questionnaire( font size??!! readable??!!
-double barrelled qns!! ( i did only the first few pages)
some gd points
-cover letter included the necessary stuff eg:thanking the respondents blah blah blah.
-Research purpose clearly defined
-incentives rather attractive....( gd usage of the incentives!!)
forget the questionnaire. i just saw a filming today at Suntec, pierre png and the girl from the swimming series(name=not sure) the girl is hot although she dressed a bit sloppy..... hot hot hot hot hot!!! i noticed that the actors do not care about the surrounding ppls watching them.. it is like they are oblivious to the surroundings.....
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